Our Story

IT STARTED WITH ONE SIMPLE BELIEF: OUR DOGS DESERVE TO FEEL GOOD IN THEIR OWN SKIN.

A note from our founder

If you’ve ever watched your dog scratch, lick their paws, or struggle to settle down…

You know how helpless it can make you feel.

You try to comfort them.

You try different solutions.

And you keep asking yourself:

“Why is my dog still so uncomfortable?”

That feeling is what inspired Paws Biotics.

I didn’t want another complicated routine or another temporary fix.

I wanted something simple I could give every day to support the areas that matter — and help dogs spend less time focused on discomfort and more time simply being dogs.

That became our mission.

Less scratching. More happy moments.

BECAUSE A HAPPY DOG CHANGES EVERYTHING.

When your dog feels comfortable, you notice.

More tail wags.

More walks.

More play.

More peaceful naps.

More belly rubs.

More of those little moments that made you fall in love with them in the first place.

That’s what Paws Biotics is really about.

Not just another jar on the shelf.

More good days with your best friend.

DAILY SUPPORT FROM THE INSIDE OUT.

We believe caring for sensitive skin means looking beyond what you can see on the surface.

That’s why Paws Biotics Itch Relief Soft Chews™ are designed to provide daily support for your dog’s skin, coat, gut, and immune health.

Each chew combines targeted ingredients including Omega-3s, colostrum, and probiotics in one simple daily routine.

No complicated regimen.

No wrestling with pills.

Just an easy, tasty chew your dog can actually look forward to.

OUR WHY HAS NEVER CHANGED.

We want dogs running through the grass.

Rolling around on the carpet.

Getting muddy.

Taking over the couch.

Begging for one more walk.

And living with the comfort and happiness they deserve.

Because they’re never just a dog.

They’re family.

And every day you get with them matters.

Less scratching. More tail wagging. More life together.

FogShield+™ changes how water behaves on the lens.

Most swimmers recognize the moment.
You are in rhythm. Breathing is steady. Your focus is locked in.

Then your goggles begin to fog. Or water slowly seeps inside. Visibility drops. You slow down. You adjust. You rinse.

For years, swimmers have accepted this as part of the sport. Anti-fog sprays. Spit. Rinsing mid-set. Temporary fixes that delay the problem, but never solve it.

Kyrox FogShield+™ was developed to change that.

Why does fog appear while swimming?

During swimming, heat and moisture from your face build up inside the goggles. When this warm, humid air comes into contact with a cooler lens, the moisture turns into tiny droplets that scatter light and reduce visibility.

Fogging is more likely during longer swims, in colder water, or when goggles are taken off and put back on multiple times. Temperature differences between your face, the water, and the surrounding air all play a role.

Why current anti-fog solutions don't work?

Almost all other swim goggles rely on a basic anti-fog layer applied to the lens.

This layer is not part of the lens itself. It sits on top of the surface and gradually wears off during normal use due to:

  • constant contact with water
  • wiping or touching the lens
  • repeated use over time

Once this layer weakens, moisture can form droplets — and fog returns.

That is also why improvised fixes like anti-fog sprays, spitting or baby shampoo don’t solve the problem. They may briefly affect the surface, but they wash away almost immediately and offer no real control.

What is Kyrox FogShield+™ technology?

Kyrox FogShield+™ is a permanent hydrophilic lens technology built directly into the goggle lens to manage condensation during swimming.

Instead of allowing moisture to form visible droplets that blur vision, FogShield+™ spreads moisture evenly across the lens surface. This creates a thin, transparent moisture layer that stays clear while you swim.

Because FogShield+™ is integrated into the lens itself and not a spray or temporary coating, it does not wash off and is designed to perform consistently over repeated swims in both pool and open-water conditions.

How to activate Kyrox FogShield+™?

Before swimming, lightly wet the inside of the lens and gently wipe it with your fingertip a few times. This helps activate the hydrophilic surface so it can manage moisture effectively during your swim.

After wiping, rinse the lens with water and put the goggles on.